This post may contain affiliate links, which means I may earn a small commission if you choose to purchase through them — at no extra cost to you. I only recommend tools and resources I genuinely believe are useful and relevant
A Complete Action Plan to Increase Sales for E-Commerce Sellers, Service Providers, and Small Business Owners
If you’ve been wondering “How can we increase sales” or struggling to find consistent ways to attract new customers — you’re about to discover a game changer.
In a world full of social media noise, Pinterest quietly stands apart. While most platforms are built for entertainment, endless scrolling, and quick likes, Pinterest is different. It’s a visual search engine filled with people who show up looking for ideas, services, and solutions they can act on.
Whether you run an e-commerce store, offer professional services, manage a brick-and-mortar business, or sell digital products, Pinterest is an untapped goldmine. It connects you directly with an audience that’s warm, motivated, and ready to buy.
This guide walks you step-by-step through how can you increase sales and scale your business visibility using an actionable, no-fluff Pinterest strategy — a true action plan to increase sales that works quietly in the background for you.
Why Pinterest Works So Well: Understanding the Psychology
Before we jump into the tactical stuff, let’s talk about why Pinterest works so differently from platforms like Facebook, Instagram, or TikTok.
On those networks, people scroll to escape, relax, or connect — they’re not necessarily ready to buy. But Pinterest users? They show up with purpose. They’re searching for ideas, planning purchases, and looking for inspiration they can use.
Someone saving a pin with a dress isn’t just passing time — they’re thinking about wearing it. Someone collecting kitchen ideas isn’t daydreaming — they’re preparing to remodel. Pinterest users have intent, which turns your pins into powerful pathways to purchase.
And because Pinterest doesn’t bury content under fleeting algorithms, your pins have staying power. A single pin can keep driving traffic and sales for months or even years after you hit publish. That’s a big part of how you can increase sales consistently without feeling chained to daily posting.
Pinterest as a Search Engine — Not Social Media
Pinterest is visual Google.
When users type a phrase into the search bar, they’re asking for something very specific. Pinterest then serves up fresh ideas, products, and resources that match that search intent.
Success here isn’t about follower counts or viral dances — it’s about relevance. The algorithm cares about:
- How closely your pin matches the search term
- Whether people save or click on it
- The visual and SEO quality of the pin
- How often your content drives users to your website
If you can tap into what your audience is already searching for, Pinterest does the heavy lifting — sending warm leads directly to your website. It’s the perfect platform to form a long-term action plan on how to increase sales that keeps building momentum month after month. That’s why Im so passionate about it and why I created a community where I show others how to do it too!
Your Complete Action Plan: 7 Steps to Scale Sales on Pinterest
Now for the exciting part — a simple, repeatable action plan to increase sales and visibility using Pinterest. Follow these seven steps, and you’ll be able to start seeing traction in as little as 30 to 90 days.
Step 1: Audit Your Audience and Identify High-Intent Keywords
Think of this as the foundation of your Pinterest strategy. You need to know exactly what your audience is searching for.
If you sell skincare, don’t just post general “skincare” content. Instead, create pins around high-intent searches like “natural skincare for sensitive skin,” “eczema-friendly moisturizers,” or “anti-aging cream for dry skin.”
These specific phrases — called long-tail keywords — attract customers who already have their wallets halfway open.
You can find your best keywords by using Pinterest’s search bar and checking the autocomplete suggestions, or by using the Pinterest Trends tool to see what’s hot now. For Serious Research I use Keysearch, you can get a 14 day free trial HERE
This small step alone can completely shift how you can increase sales online.
Step 2: Design High-Converting Pin Graphics
Your pins are your shopfront windows — they need to grab attention and make people stop scrolling. Strong pins share a few simple traits:
- Vertical layout (1000 x 1500 pixels)
- Clear, easy-to-read text
- Contrasting colors that pop
- Benefit-focused headlines
- Beautiful, high-quality visuals
Here’s a quick example: a pin that says “Winter Coat” might flop, but one saying “Stay Warm & Stylish – New Winter Collection 40% Off”? That gets clicks.
Visual clarity and value-driven messaging are non-negotiables in any solid action plan on how to increase sales.
Step 3: Optimize Your Profile and Use Rich Pins
Set up a Pinterest Business Account if you haven’t already.
Then, claim your website and activate Rich Pins — special pins that automatically pull real-time details like product prices, availability, and headlines straight from your site.
Why does this matter? Because Rich Pins build trust. When users see accurate, up-to-date info right inside Pinterest, they’re far more likely to click.
Write a short bio that speaks directly to your audience and includes your keywords. For example:
“Sustainable fashion for conscious shoppers — discover eco-friendly styles that make a difference.”
That one small optimization makes you searchable — and helps answer the evergreen question of how can we increase sales without buying ads.
Step 4: Write Keyword-Rich Descriptions That Convert
This is where you blend visibility with persuasion. The first line of your pin description should include your main researched keywords (don’t Keyword dump), then the rest should naturally expand with benefits or details.
Example:
“Best organic skincare routine for sensitive skin. Discover natural, eczema-friendly moisturizers and healing serums that don’t irritate. Handmade with certified organic ingredients — real results in 2 weeks.”
Pin descriptions around 100–160 characters perform best. Every description is another chance for your pin to rank in search — and become part of your long-term action plan to increase sales through organic reach.
Step 5: Build a Simple, Consistent Pinning Schedule
Pinterest rewards consistency. You don’t have to Pin all day — just make sure you’re showing up regularly. Try posting 5–10 fresh Pins per day (schedule them in advance using Tailwind or similar tools).
Mix your own Pins with a few curated ones from other high-quality creators. This variety builds credibility and signals you’re a genuine contributor, not just a salesperson.
And here’s a little insider secret: Always create multiple versions of the same Pin. Experiment with different designs, colors, and copy. Pinterest will naturally push the ones that perform best — saving you guesswork and supercharging how can you increase sales over time.
Step 6: Use Boards to Build Context and Community
Think of Pinterest boards like digital store departments. Each one should serve a specific purpose and attract a certain audience.
If you’re in business coaching, try boards like:
- “Side Hustle Success Stories”
- “Marketing Ideas That Convert”
- “Time Management for Busy Entrepreneurs”
Add both your own content and relevant inspirational Pins to create a valuable mix. Over time, you’ll position yourself as a reliable go-to source — and people buy from businesses they trust.
Collaborating on shared boards with other creators in your niche expands your reach exponentially, another key move in this action plan on how to increase sales sustainably.
Step 7: Track, Analyze, and Adjust
Tracking is where you turn effort into evolution.
Open Pinterest Analytics once a month and ask yourself:
- Which Pins bring the most traffic?
- Which designs get the most saves?
- Which boards convert visitors into buyers?
When you spot a trend — double down. If something’s resonating, create five more Pins like it.
This data-driven refinement process is the solid backbone of every action plan to increase sales that actually works.
What You Can Expect
Once you follow this plan consistently, the results start stacking up quickly. Most businesses see:
- Around 30% growth in website traffic within 60 days
- 10–15% of new customers discovering them through Pinterest
- Site visitors with triple the buying intent compared to other traffic sources
- Pins that keep converting months — or even longer — after you’ve posted them
That’s how we can increase sales without burning out or relying on constant daily posting.
Why There’s No Better Time Than Now
Right now, most small business owners are still fighting algorithm battles on crowded platforms like Instagram and Facebook. But Pinterest? It’s quieter, less competitive, and full of ready-to-buy users searching for what you sell.
Every day you wait is another day someone else might be attracting your ideal audience.
Pinterest gives you the visibility, search power, and longevity to grow sales consistently — and this action plan on how to increase sales gives you the structure to make it happen.
So start today. Stay consistent, trust the process, and watch your numbers climb.
Ready to Scale Your Sales on Pinterest?
If you’re serious about putting this plan into action, grab entry to my Skool Community – The Quiet Path TO 20K Months. I walk you through every step we covered — from keyword research to daily pinning routines, get the inside knowledge your competitors still don’t know about!
I’m helping others just like you, leverage their business the organic way
Victoria x
Leave a Reply