audience growth

  • Taylor Swift and the Art of Being Seen Without Shouting

    Taylor Swift and the Art of Being Seen Without Shouting

    Somewhere along the way, the internet decided that visibility was a volume problem. Too quiet? Post more. Still quiet? Post louder. Add urgency. Add emojis. Add fake scarcity. Add a face pulling an expression that suggests mild electrocution. And if you don’t do this, apparently, you are wasting your potential. Which is fascinating, because…